Overall Participant Satisfaction with the Conference
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OMIND X SEYNA
How to Decode Neuro-Mechanisms in Insurance Sales
The Seyna team recently called on Omind’s expertise to deliver an interactive 60-minute neuroscience conference for a panel of insurance industry experts. The goal was to unpack the decision-making mechanisms behind insurance customers’ choices and share neuroscience-driven best practices for sales. The event was designed to give professionals concrete, actionable insights to optimize their commercial approach.
Context
In a constantly evolving industry, understanding the cognitive biases and psychological factors that influence customer decisions has become essential. To address this challenge, Seyna asked Omind to host an interactive session bringing together experts from across the field.
Using a neuroscience-based approach, we highlighted the key influence levers and best practices to improve the effectiveness of sales strategies and strengthen the customer experience.
Inspiring Neuroscience Conference
During this 60-minute interactive neuroscience session, we explored the cognitive and emotional mechanisms that influence insurance-related decisions. Through scientific insights, practical examples, and interactive quizzes, participants discovered how emotions shape the decision-making process, and how to implement effective professional routines to better guide and support their clients.
Scientific Analysis
Is Our Brain Wired to Buy Insurance?
Emotions & Decision-Making
How Emotions Shape Decisions and Choices
MIME Techniques
Professional Routines to Implement for Optimizing Your Customer Journey
A powerful team moment that truly made an impact. It highlighted how essential emotions are, so important for management, yet not really embedded in our organization today. An experience I’d highly recommend.
Naoual Chatir, team manager
Testimonial
Amar Taki
Program sponsor, Executive Director of Pedagogical Innovation at HEC
Why did you choose Omind? What were HEC's main expectations for this program?
We chose to work with Omind because of their innovative, high-impact pedagogy, perfectly adapted to the digital format. After Covid, we moved to a hybrid model with face-to-face courses, but also autonomous online courses, and we needed a solution that met these new needs.
Our aim was to prepare students for the professional world by helping them better manage their time and develop their sense of responsibility. At this stage, many are still unaware of the importance of people skills in their future careers.
Omind stood out for its innovative approach based on neuroscience, game-based teaching and concrete results.
How would you describe working with Omind's team throughout the program?
Working with Omind’s team has been very rewarding. Always listening and available, they were able to adapt and continuously improve the training to meet our specific needs.
The methods used (immersive games, e-learning modules, masterclasses), supported by neuroscience, have brought a real dynamic to the program. They make learning both engaging and empowering. Students become actors within their own learning process, free to progress at their own pace, and to continue or pause as they see fit. It’s an approach that clearly sets us apart from more conventional training courses.
What concrete impact has this program had on your students?
The program has had a very positive impact on our students. Thanks to Nicolas’ attentive monitoring and rigorous assessment, we were able to observe their progress throughout the course.
The figures speak for themselves: the results are extremely encouraging, whether in terms of self-awareness, improved well-being or commitment to their career path. The program has enabled them to better understand themselves, feel more aligned, and fully invest in their personal and professional development.
Did the data provided by Omind with the co-pilot meet your expectations?
Absolutely. I wasn’t expecting such clear-cut developments. The data provided by Omind is quantified, precise, and clearly shows the program impact. We can really measure the students’ progress objectively, whether in terms of self-awareness, well-being or commitment. This has enabled us to track their progress objectively and evaluate the effectiveness of the training in a very concrete way.
In your opinion, what are the strengths that differentiate this program from other approaches?
- One of the great strengths of this program, I’d say, is its ability to evolve. It’s not a fixed course: it constantly adapts to the needs of the students and the objectives set.
- During the training, Omind’s team was very available, both to support students and to find ways of actively involving them. This helped maintain a high level of commitment throughout the course.
- And finally, the debriefing is a real highlight. It’s not just a matter of bringing the training to a close, but of offering structured, rich feedback with reliable data that opens the door to continuous improvement. This program is designed to be a living, dynamic experience, always on the move.
Would you recommend this program to other institutions? If so, why?
Yes, of course! We’re very satisfied with the program. Not only has it lived up to our expectations, but it has also had a real impact on the students. It’s an innovative, flexible and effective approach that adapts to our needs. We would be delighted to explore other projects with Omind in the future.
